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Lehren to launch Bollywood news channel |
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Written by Patrick Frater
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Friday, 29 February 2008 |
HONG KONG – Former video leader Lehren Entertainment is to launch India's first TV channel dedicated entirely to Bollywood news and gossip.
The Lehren TV channel is skedded to launch in April. Company says it has received broadcast ministry clearance to uplink and will begin testing the service from next month.
Launch follows injection of coin by venture fund iLabs Capital which sees iLabs take a 60% stake through its wholly-owned subsidiary Affiliated Media Company. iLabs is also backing Associated Broadcasting Company Limited's launch of TV9 Mumbai, a local Mumbai channel to be broadcast in Hindi.
Lehren TV will be accompanied by a broadband portal and some 10,000 hours of archive video, consisting of film scenes, songs, interviews and magazine content. Twenty years ago, company pioneered movie-based entertainment shows for India’s then emerging television industry.
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