HONG KONG -- Foreign sales agent Fortissimo Films has picked up rights to "Gloss," a new satire by Russian helmer Andrei Konchalovsky.

Pic, which had a market debut at the European Film Market in Berlin, will receive a gala preem at next month's film festival in Hong Kong. Fortissimo will handle rights outside Russia and France.

"The film takes a Cinderella-esque story and interweaves it with a social commentary on the modernization of the Russian economy," Fortissimo said.