Kadokawa to launch YouTube page Print E-mail
Written by Mark Schilling   
Monday, 28 January 2008
Story Categories: Internet, Japan, Kadokawa, People, Piracy,

TOKYO -- Media congllom Kadokawa Group Holdings plans to launch a page on YouTube to show vid clips by Japanese artists, the two companies announced on Friday.
 
Skedded for an early February start, the page will use software developed by YouTube parent Google to ID the copyright status of videos posted to the page.
 
The artists who post on the page will receive a cut of the ad income, together with Kadokawa. Google-developed software will link the content on the page to appropriate ads.
 
Kadokawa had been wary of YouTube, since much of the posted content was pirated, but now believes YouTube is tackling the problem successfully.  
 
 Last year Kadokawa group company Kadokawa Digix participated in a test of the Google video identification and ad linkage software. Seeing their effectiveness, Kadokawa decided to launch the new vid clip page in partnership with YouTube. "We believe that (YouTube) can make a contribution as a venue for discovering new creators and nurturing Japanese intellectual property," Kadokawa said in a statement.
 
© Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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