HONG KONG – The "Amazing Race Asia" is set to go into its third season with couples chasing a $100,000 first prize.

The show, an adaptation of Emmy-winning "The Amazing Race" format, is AXN's most successful original production.

"The cast of Season 2 has clearly shown that this is not a race for the faint-hearted. And to make it even more exciting, we are making the new 'Race' the hardest one yet, so only the team with the most perseverance will triumph," Ricky Ow, GM of Sony Pictures Entertainment Networks – Asia, said.

New leg is still at pre-production stage and producers have not yet revealed sponsors or tech details. Racer registration is open until Feb 25.