HONG KONG – Gregory Ho has been promoted from head of advertising sales at Animax Asia to become VP and general manager of the channel.

          Jack Lim joins the group to become head of ad sales and marketing, taking over from Ho. Lim previously held posts with IBM, GE and CNBC.

          Both execs will be based in Singapore

          Channel is part of the fast-growing portfolio controlled by Sony Pictures Entertainment Networks – Asia. Group began last year with just two brands and now has four ad-supported channels (AXN Asia, Animax Asia, Sony Entertainment Television and AXN Beyond) and two movies-on-demand channels.

          AXN Beyond got its preem this month with a launch on SkyCable in the Philippines.